The smartphone is the poster child for high-performance electronics with ultimate interface usability. Unsurprisingly, operators of industrial machinery and equipment desire nothing less for the interfaces they use every day. With mapp View, B&R now offers direct access to the wide world of web technology right from the engineering environment. For the first time, automation engineers have all the tools they need to create powerful and intuitive HMI solutions – and they don't have to be an expert web developer to do it.