B&R has been active in the field of process manufacturing for years with its APROL process control system, making inroads in a variety of industries and establishing a solid installed base. From this base has grown a team of specialists with in-depth knowledge of each industry’s unique characteristics and needs.
Now, B&R is intensifying its focus on process and factory automation by mounting an internationalization campaign to bring APROL to more than 15 countries – supported by strategically located international competence centers.
The APROL Competence Centers provide B&R’s customers access to valuable expertise in the development of applications and processes for a wide range of industries. In return, B&R will be able to learn more about its customers’ requirements in order to continually optimize its solutions.
At the APROL Competence Centers, users will benefit from these industry experts’ many years of experience in the field:
Stefan Lau has been active in the field of automation for over 25 years. For the past 11 years, he has been responsible for process automation at B&R Germany, and since 2014 he is also the head of the APROL Competence Center. Prior to that, he served for 10 years as a global account manager for key customers in the food & beverage, pharmaceutical and chemical industries. He is our expert for the pharmaceutical industry.
Ludwig Hafner has been with B&R for more than 25 years. He spent 10 years in the area of applications and support before moving to sales for process control systems. Since 2015 he has served as the head of business development at B&R. He is an expert in the areas of steel and fiber production as well as oil and gas.
For more than 25 years, Martin Reichinger has been active internationally in the area of product management for process control systems, fieldbus systems and field devices. He has been B&R’s business manager for process automation for the past 10 years.
Wolfgang Esterbauer has 15 years of project management experience in the field of automation and engineering. As of 2015 he is now the Competence Center’s business development manager. He is our expert for oil, gas and energy.
Felix Tücking has been active in the process manufacturing industry for 25 years. For the past 8 years he has worked as a process automation sales engineer at B&R. Before joining the B&R team, he spent 18 years as a sales engineer for process control systems in the chemical industry. He is our expert for the chemical industry.
Matthias Rosch has been a B&R process automation systems specialist for the past 7 years. Before joining B&R he worked for 5 years as a service engineer for chemical processing plants. He is our expert for plant manufacturing.
Ulrich Ahlert has worked with B&R’s APROL process control system for 17 years. For 3 years he was the project manager in charge of the Veltins brewery project. He is our expert for the food and beverage industry.